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Both beginning and experienced researchers often underestimate the cost of doing questionnaire research. Some of the most common costs are:

Written Mail Survey Cost Planning Form

Task

Cost

Cover letter and questionnaire design & typing  
Purchasing mailing list cost (if necessary)  
Addressing mailing envelopes  
Following up on non-respondents  
Cover letter and survey printing costs  
Envelope costs (both ways + more)  
Postage costs (both ways + more)  
Incentives  
Data entry and verification  
Statistical analysis software  
Distribution of the final report  

Internet Survey Cost Planning Form

Task

Cost

Cover letter and questionnaire design & typing  
Purchasing email address list cost (if necessary)  
Bulk email sending software  
Survey hosting service  
HTML survey design software  
Incentives  
Statistical analysis software  
Distribution of the final report  

* Note: For Internet surveys, many software packages include the bulk email sending software, hosting service, HTML survey design software, and statistical analysis software bundled together.

 

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